Our town centres are important places where we live, work and connect. Each one has their own unique identity formed by its community, culture, landscape and environment, landmarks and attractions, its history and future aspirations.
An identity package is an assembly of graphics, colours, words and phrases with emblems and other elements which are designed to express the town centre’s unique image and essence.
Council is currently in the process of preparing Identity packages for Terrigal and Avoca town centres.
Once developed, the town centre identity packages will be used by Council to guide designs and colours for use in street furniture and public structures, signage, public art, and a town’s promotional material such as street banners. In addition, the emblems and colours can also be used to help unify the town centre, improve the visitor experience, foster pride in place and transform the way the community connects with the town centre.
The identity package can also be used by local businesses, property owners, creatives, designers and contractors to guide their own projects, upgrades and materials such as shopping bags.
How can I get involved?
Your are invited to share your thoughts and ideas by completing the survey on the Terrigal Town Centre Identity Package and the Avoca Town Centre Identity Package. We will be welcoming feedback until 5pm 30 October.
Once Council have reviewed the feedback received from the surveys, we will schedule four workshops (two in Terrigal and two in Avoca) to further develop each of the identity packages. You can register your interest to attend a workshop here: Terrigal & Avoca Town Centre Identity Package Workshops.
Identity packages for other Central Coast town centres
Council has collaborated with business owners, community groups, and other community members of Wyong, Toukley, Budgewoi, Woy Woy and Umina town centres to develop their identity packages.
The identity packages for Wyong, Toukley and Budgewoi are now finalised and each town centre’s unique identity emblem are now showcased on the recently installed gateway signs leading into each area.
The Woy Woy and Umina identity packages are still in development.