Help shape the identity of the Central Coast

Council is developing a new Place Brand Strategy and Implementation Plan to strengthen how our region is perceived and experienced. This strategy will build on the success of the existing Central Coast destination brand and expand its reach beyond tourism to include residents, businesses, and investors.

Our goal? To create a unified Place Brand that reflects our community values, celebrates our unique lifestyle, and positions the Central Coast as a vibrant, sustainable, and connected region.

Your Feedback Matters

Community input is essential. Your ideas and experiences will help us:

  • Identify what makes the Coast unique and liveable

  • Ensure brand reflects local identity & aspirations

  • Guide future marketing, events, and development

Tourism and attractions

Have your say

Complete our short survey by 22 December 2025. Your feedback will inform the strategy and its three-year implementation plan.

Submissions are accepted between 25 November 2025 and 23 December 2025, by either:

  • survey: complete the online survey and/or the quick poll above
  • email: ParkingStationStaff@centralcoast.nsw.gov.au or
  • post: PO Box 20, Wyong NSW 2259.

Your attention is drawn to the provisions of the Government Information (Public Access) Act 2009 which allows for possible access to certain public and personal documentation. View our privacy statement.